Brand Strategy

Before you get all bent on what Martha Stewart color swatch to use for your logo, or grab a Starbucks with people on your break just so you have something to tweet about, you need to step back and take a look at the little things. 

One of the biggest misconceptions of brand strategy is: Thinking your brand is your product, logo, website, or your name. If you are the nine out of ten who think this, I hope you have our phone number handy. (If you don't it's 970-640-2911)


7 First Steps Towards Branding

Here is a little teaser into what it means to strategize for your brand. The other stuff like your look, logos, and name is what we like to call icing on that pretty little cake.


  • Purpose
  • Consistency
  • Emotion
  • Flexibility or Adaptability
  • Employee Involvement
  • Loyalty
  • Competitive Awareness 


If 970PRO can help you focus your strategy on these little things, then the bigger picture comes together with a powerful logo or a killer new name. Your brand is important, not only to your company but to keep your customers knowing who to trust. By trust we mean who has their rear in gear if you know what we mean.